
NEAR’s Plan to Make All of Crypto Feel Like One App
In this conversation with Kendall Cole, co-founder of Proximity Labs, the focus is on NEAR's vision to make all of crypto feel like one app. Key topics include:
Stablecoins and Chains- There will be more stablecoins, but only a few branded ones (USDC/USDT) will dominate. Most will be issued by institutions without branding, used simply as 'USD' (like a database entry).
- Kendall sees only a few new chains succeeding (e.g., Tempo, Arc, Plasma). Most are too tied to a specific issuer to be credibly neutral.
- NEAR Intents is infrastructure for chain abstraction: users don't need to know which chain they're on. It connects over 35 chains and enables non-custodial swaps and interactions with any protocol.
- NEAR.com is the end-user product: a simple, non-custodial interface that shows only assets, not chains. It supports all major chains and partners like Infinex.
- The goal is to let users trade assets like on a brokerage platform (e.g., Robinhood) without seeing the underlying blockchain.
- MiCA regulation in the EU has pushed many major exchanges (Binance, Bybit) out of the market, creating a gap that NEAR Intents can fill.
- Regulated euro stablecoins like EUR:E from Monerium are integrated. Users can deposit euros via SEPA into NEAR.com and instantly swap into any crypto asset – without worrying about gas fees or chain complexity.
- NEAR Intents is non-custodial, so it's not directly affected by MiCA. The combination of regulated on-ramps and decentralized infrastructure bypasses restrictions.
- Confidential Intents enables private transactions on NEAR. A special shard runs in a Trusted Execution Environment (TEE), preventing validators from seeing transaction details.
- Users can create viewing keys for compliance, but by default all transactions are private. Zcash (Zodl) has integrated this to allow private swaps from USDC on Solana to Zcash.
- This serves both privacy-conscious retail users and enterprises that need to protect sensitive business data.
- NEAR Intents takes a fee (10–20 basis points) on every swap. This flows into the NEAR treasury and is used for buybacks.
- The business model is essentially that of an exchange: volume is the North Star. NEAR aims to be the platform where all assets and chains converge.
- With the explosion of Real-World Assets (RWA) and AI agents, volume is expected to grow further.






