
Intuit Down 65%: Deep Value or Value Trap?
Intuit's stock has dropped 65% in one year, leading to a P/E of 16 and a dividend yield of 1.76%. The company is still growing, but the crucial question is: Is it a deep value or a value trap?
Business Model & Growth
- Growth slowdown: Last quarter's revenue grew only 10%, below expectations. The company aims for long-term annual growth of 20%.
- AI Integration: Intuit has massive data from 86 million users and feels well-positioned for AI. The key issue is whether they can charge higher prices or if competitors (e.g., Google) will apply pressure with cheaper AI tools.
- TurboTax: The core business is growing but faces pricing pressure from cheaper competitors, especially for customers earning less than $50,000.
Shareholder-Friendly Policies
- The focus is on share buybacks, which are criticized when the stock price is high.
- Management expects 15% EPS growth and 16% dividend growth.
Bull vs. Bear Case
- Bull Case: Strong cash flow, AI integration, and a cheap P/E could lead to a doubling of the stock price if growth reaccelerates.
- Bear Case: Market share loss for TurboTax, aggressive pricing pressure, and lower growth forecasts could push the stock down further.
Valuation & Risk
- The stock is cheap at a P/E of 16, if the company can sustainably grow at 15-20%.
- The main risk is the lack of a durable moat - AI tools could disrupt the market.
- The analyst concludes that Intuit falls into the "too hard" pile, as the future is too uncertain. He advises investors to look for simpler, more stable opportunities.






