Dr. Julian Hosp - Finanzen, Business und KI|12. Mai
Why recommendations are more powerful than any marketing | Business Circle excerpt
Marketing Success through Recommendations & Net Promoter Score
- Word-of-mouth referrals remain the strongest source of authority for companies – especially customer reviews and independent portals.
- The Net Promoter Score (NPS) is key: a positive NPS creates organic growth, where every marketing effort acts like “fuel on the fire” → a wildfire. A negative NPS forces companies to constantly pour fuel to keep the fire alive.
- Key insight: Without good marketing, no company survives – but without positive customer referrals, marketing becomes a costly, unsustainable effort.
- Facebook user numbers have declined for the first time, especially among younger audiences (particularly in Asia due to bans). The trend shows: scrolling activity decreases with age.
- No panic for marketers: Younger users (e.g., 14-year-olds) are typically not high-spending customers. Facebook and Instagram primarily reach Gen X and Boomers – i.e., audiences 40+.
- Practical advice: If your customers are 40+, Facebook and Instagram still offer strong impact – so don't worry excessively.
- Prioritize positive customer recommendations (NPS) as your foundation.
- Use social media strategically based on your target audience’s age – for 40+, Facebook/Instagram remain powerful channels.
