
Why Crypto’s Next Big Move Is Buying Real Businesses | Santiago Roel Santos
Santiago R. Santos, founder & CEO of Inversion, discusses his unique approach: Instead of building another crypto app, Inversion acquires profitable traditional businesses, modernizes their financial infrastructure, and deploys blockchain rails where they truly make the business faster, cheaper, or more efficient. The vision is a “Berkshire Hathaway on chain” – crypto not as speculation, but as an invisible operating system for real companies.
🧭 Santiago's Journey & Motivation- Growing up in Mexico, he witnessed the inefficiencies of traditional finance – access to basic services is expensive and cumbersome.
- Worked at J.P. Morgan, Sageview Capital, and ParaFi Capital, backing 150+ crypto projects.
- Key insight: Despite improved infrastructure (low fees, better UX/UI, clearer regulation), user onboarding remains the bottleneck – fewer than 100 million active on-chain users.
- Instead of convincing users to adopt crypto, Inversion buys established companies with existing customer relationships and retrofits them with crypto in the background (e.g., stablecoins for payments, treasury management, trade reconciliation).
- Example: SpaceX uses stablecoins for cross-border supplier payments.
- Goal: Crypto should become invisible – users never think about blockchain; they just experience better, cheaper services.
- Inversion is building on Avalanche to have customizable, sovereign block space – like owning the road after buying and upgrading the cars.
- Pragmatic multi-chain approach: Not all businesses will use the same chain; Inversion will route traffic where it makes sense (e.g., Solana for DeFi-heavy companies).
- A dedicated Inversion chain may launch later, once enough “cars” (portfolio companies) are acquired and traffic optimization is needed.
- Inversion spent 18 months analyzing 40+ sectors without making a single acquisition – discipline over deal-making.
- Example remittance companies: Stablecoins lower costs, but the value chain is complex (physical cash-out partners, regulation). Savings often flow to customers, not to the business – the unit economics don't improve enough.
- Conclusion: Stablecoins are useful but not a silver bullet. Inversion seeks businesses with durable competitive advantages (tech-resistant) where crypto provides a massive leverage (not just 1-2% savings).
- An Inversion token is possible but not guaranteed – priority is smart acquisitions, not token hype.
- Santiago emphasizes transparency and information disclosure – similar to public companies – to build trust.
- AI will play a huge role (e.g., autonomous agents interacting with blockchains). A follow-up conversation is already planned.
- Inversion follows a low-risk, value-oriented approach: buy good businesses, optimize with technology, hold forever (like Berkshire).
- Crypto adoption is measured by users who benefit from faster, cheaper services without ever touching a wallet – the technology becomes invisible.
- Key metric: 10x the number of on-chain users – that’s when real adoption occurs.






