
Visa Just Picked The WINNING Stablecoin (It’s Not USDT or USDC)
Visa is integrating OUSD (Open USD), a new stablecoin backed by a consortium of over 167 companies – including BlackRock, Mastercard, Stripe, Coinbase, and Google. Unlike USDT (Tether) and USDC (Circle), OUSD is not controlled by a single issuer but governed by the Open Standard alliance.
Key Differences
- Free minting & redemption for partner companies
- Revenue sharing: Nearly all interest income from reserve assets is distributed to partners – Open Standard only retains a small operational fee.
- Collaborative governance: Decisions are made collectively, not by one entity.
Why This Threatens Circle and Tether
- Circle generated ~$770M in Q4 2025, Tether $10B in annual profit – mostly from T-bill interest.
- OUSD’s model: If it generates $1B in its first year, each of the 167 partners would receive ~$6M.
- Market reaction: Circle’s stock dropped 17% after the announcement; Mizuho downgraded CRCL from Neutral to Underperform, cutting the price target from $85 to $50.
Visa’s Strategy: Not Just One Coin
Visa’s CEO insists the company remains multi-coin and multi-chain. OUSD is only the first stablecoin on Visa’s new platform for banks and fintechs. Visa continues to support USDC, EURC, PYUSD, and others. The real product is the infrastructure, not favoritism.
Potential Market Impact
- Circle may have to share more reserve income with partners to retain them.
- Tether is less affected – its focus is on emerging markets, while OUSD targets institutional and commercial payments.
- Skepticism: Previous consortium models (e.g., Paxos USDG) struggled. OUSD’s success depends on real liquidity and user adoption.
Ironic Twist
Traditional financial institutions (Visa, Mastercard, BlackRock) are now building the next generation of on-chain dollars – the very institutions crypto was supposed to disrupt.
Conclusion
OUSD could challenge the duopoly of USDT and USDC, but it must first build trust and liquidity. Even if it fails, it forces incumbents to improve their terms. The era of unchallenged dominance for Tether and Circle is ending.





