
The Surprising Things We Discovered In The Cost Of A Cappuccino
James Hoffmann analyzes the Cappuccino Index, which measures how many minutes a barista must work to afford a cappuccino. The data comes from thousands of baristas worldwide, with a comparison to data from 11 years ago.
Top Performers (fewest minutes worked):
- 🇦🇺 Australia: 10 minutes 5 seconds (nearly 6 cappuccinos per hour)
- 🇮🇹 Italy: 11 minutes 51 seconds
- 🇳🇿 New Zealand: 12 minutes 43 seconds
Bottom Performers (most minutes worked):
- 🇮🇳 India: 172 minutes 24 seconds (about the length of a Nolan film)
- 🇵🇭 Philippines: 110 minutes 43 seconds
- 🇲🇽 Mexico: 74 minutes 35 seconds
Other Notable Countries:
- 🇮🇪 Ireland: just under 16 minutes
- 🇬🇧 United Kingdom: 17 minutes 30 seconds
- 🇺🇸 United States: 17 minutes 55 seconds (excluding tips)
- 🇩🇪 Germany: 14 minutes 59 seconds
- 🇩🇰 Denmark: 19 minutes 24 seconds
- 🇨🇦 Canada: comparable to the US
- 🇸🇬 Singapore: 25 minutes 13 seconds
Surprising Trend: The Index Decreased in Many Countries
Contrary to expectations (rising coffee prices due to inflation), the Cappuccino Index has fallen in many places. James‘ theory: Competition.
- Where many cafes compete, barista wages rise while coffee prices stay low due to customer competition.
- Exceptions (e.g., Denmark, Norway, Spain) show the index doesn't decrease everywhere.
Most & Least Expensive Cappuccinos:
Most Expensive (average price):
- 🇨🇭 Switzerland: £5.63
- 🇩🇰 Denmark: £5.52
- 🇳🇴 Norway: (close behind) Single most expensive: Copenhagen – £10.43
Least Expensive (average price):
- 🇮🇹 Italy: £2.04
- 🇵🇭 Philippines: £1.79
- 🇮🇳 India: cheapest
Barista Hourly Wages:
Highest:
- 🇨🇭 Switzerland: £23.48/h
- 🇩🇰 Denmark: £17.07/h
- 🇦🇺 Australia: £16.36/h
Lowest:
- 🇮🇳 India: £0.71/h
- 🇵🇭 Philippines: £0.97/h
- 🇲🇽 Mexico: £2.14/h
A Swiss barista earns on average 33 times more than an Indian one – but a cappuccino is only 2.8 times more expensive. This explains the bottom of the index but not the whole picture.
Urban vs. Rural (UK Example):
- London (highest café density) → lowest index
- Edinburgh (less competition) → highest index
- Suburban and rural areas fall in between – differences are small.
What Does the Index Tell Us?
The Cappuccino Index roughly correlates with GDP and cost of living, but offers additional insight into the competitiveness of a coffee scene. Countries with long-standing, dense coffee cultures (Australia, Italy) often have a cultural price ceiling that keeps the index low.
Conclusion & Outlook:
James believes the index is valuable, especially if collected annually. He encourages pondering uncomfortable questions: How many kilos of coffee must a producer grow to afford one cup in a London café? How many hours must a barista work to pay rent? The dataset is available for download – your own analyses are welcome.






